Do you know that a good outdoor signage must have three functions? These three functions are attracting customers, display the required information and enhance the brand image.
All these can be achieved by using Channel Letter Signs and there are more benefits it provides. No doubt, channel letter signs are the superior signage choices for all kinds of businesses and even for sign makers.
So, if you are planning to use one, then you are definitely on the right track. The following are the benefits you are going to get from this awesome signage :
- Being Noticeable From Long Distance
Compared to other signage, channel letter signs can be recognized from a long distance. This is especially viewable when displayed against solid color and matching background. Keep in mind that the rule of thumb of a channel letter sign is that the size of the letter must be at the rate of about 1.5 inch in height and that too for every 25 feet of visibility.
- Cost-Effective & Cheap
From a simple to custom LED illuminated designs of a channel letter sign, each of them attract various potential and regular customers. Frankly, these on-site signs will be quite effective to motivate customers who are coming to your store, especially when you place them at a reasonable distance. Unlike the radio and television, these on-premise signs will easily advertise your brand creating a repeated impression. All this is achievable at a fraction of cost compared to the traditional media method.
- Beautiful And Interesting Appeal
Now you would want a business sign which is quite appealing. With regard to the channel letter signs, they have a magnificent allure. This never fails to mesmerize any visitor who sees your hoarding or sign. Plus the aesthetic appeal of such signage will provide the capability to make your business just stand out among the crowd.
- Efficient Energy Saver
If you are planning to make your business go green, then it is a great idea. With the usage of channel sign, your business can be environmental friendly, which means you can conserve a lot of energy and save tons of money. Furthermore, these signs are quite energy efficient, so it means they will consume less energy, making it environmental friendly. Plus, the added advantage of having a longer lifespan and in case of any kind of repairs, being breeze, makes it a hot choice for businesses.
- Enhancing Brand Image
Now as a business, you need to believe in the concept of ‘first impression is the last impression’ and it is something that most businessmen believe in. A business signage has the capability of creating and breaking the interest of a customer. An attractive and good quality business signage will build positivity and create trust on the minds of the customer. This will make them remember your brand for many years.
- Advantage Over Competitors
Being stand out among competitors is somewhat difficult, especially when you are in a competitive business. You can make yourself unique from other businesses if you have a good channel letter sign. An attractive channel sign will attract the attention of every customer who comes for business enquiry and make them propel to see what you kind of business and service you provide.
- Being Bright And Efficient In Cold Climate
Weather plays a great role in affecting your business, and if it snows, then you are definitely going to have a tough time presenting yourself. Most business signs get hidden among the snowy flakes and the mass of snow. The LEDs present in the channel letter sign are extensively bright and makes it stand out in the snowy winter. So, you don’t need to worry about removing or cleaning the snows that fall on them.
- Popular Among Recognized Brands
Most of the high-profile brands like to use the channel letter signs, as it makes them look more unique and standard. It creates a brand image where the business is high-class and one that is interested in providing quality services and products. So, it is not quite surprising to see that recognized brands using such letter signs and making you one of them.
- Provides Variety of Designs
The best part of using channel letter sign is that you get various design options, not to forget, the variety of colors and sign cabinets are some of the best advantages and features of the channel letter signs. Channel letter signs are individual letter which are mounted on a structure and the materials used for fabrication are aluminum and plastic.
- Excellent Visibility At Night
Sometimes you need to market your business name and features at night. See, if you are a hotel or a bar owner, it is really great if you can advertise your business at night. Frankly, you are bound to get more business at night from weary travelers and commuters. In such cases, you can use the channel letter signs which provide excellent visibility at night.
Wrapping Up
With humungous advantageous of the channel letter signage, no doubt it is gaining a huge momentum. So, as a business owner, it is great if you could consider purchasing channel letter signs for enhancing your business’ image as well visibility.
